https://serainabaumgartner.com/ https://www.helveticamargate.com/

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NGS sign writing London & Margate

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https://serainabaumgartner.com/

https://www.helveticamargate.com/

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This page summarises turn-pin projects which became fascinating journeys over the past decade. Amazing clients that took us to the higher ground.

Nick Garrett

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Project case 1:

The Fred Perry Store London

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The Fred Perry commission came to me as a pleasant surprise to say the least and like so many special moments in my career it all felt bathed in serendipity.

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Fred Perry store, Henrietta St., Covent Garden – with it’s mirror gold leaf reversed glass gilded panels.

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The instruction from FP CEO was clear: ”We want you and only you to create a fascia design that reflects Fred Perry as an icon and the flagship location.”

I was flattered and excited.

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Research

I set about researching any possible historical links between the Perry Swiss font Helvetica and our classic London town… and found a couple of interesting fonts and typefaces.

As an ex post-grad student I knew that in order to unearth something special one had to be methodical and open to new ideas, criticism, following hunches and instincts.

Amazing Sign writing Case Hisdtory NGS Signs

Treasure

A few days later I found myself in Kings road just sauntering around the streets where I cut my teeth as a young writer, staring pretty astonishingly at a set of antique carved letters on a fascinating building named Argyle House, which boasted amazingly some rare precursor Helvetica type of glyphs or characters.

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Above:  Argyle House in Kings Road Chelsea. Referencing type culture for the Fred Perry fascia design.

https://www.ngssignsmiths.com/

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Amazing Fred Perry shop gilding, Tate Modern Damien Hirst project  NGS London Sign painting Case history

That accidental type find on Kings Road had me convinced there needed to be some kind of subtle change made to the pure Helvetica original brand feel. But how would the top man feel about that?

I pulled in NGS Restored Edward Johnston Railway type (the London Transport Museum is 100m away from site) for the tag line and trimmed the original Haas style partially into Akzindenz rounds on 2 characters in the main logo mark.

They loved it.

Game set and…


CASE Burton’s Tailors, Abergavenney. July 2019

An amazing project restoring 26 gilded friezes on site with Seraina Baumgartner assisting along the way.

Original sign gilding works by the late Geoffrey Vaughan c1923.

The total of 34 panels were originally gilded with acid etched details and surrounds. Suffering various degrees of damage we were drafted in to remove loose paint and match-in backgrounds repairing all damaged gilded letters.

3 panels require complete re painting and gilding. 9 panels needed gold replaced and nearly all had peeling problems.

Treasure: Amazing Sign writing Case Histories

On Day 2 a gentleman by the name of Mike Evans walked in and told us the story of the original writer who made the panels in the 1920s.

It was at the very moment I struck this arc (image below) and felt my own hand matched perfectly the originator.

Warm days

On many occasions during our 8 day stay the people of Abergavenny made us feel more than welcome, taking time to connect and chat. From the outset both Seraina and I were taken aback by the warmth and genuine character of the local people.

We cleaned every panel and revealed all the original obscured patina needing to be preserved. Special work and sustained attention to detail.

Seraina Signs Amazing Tate Modern Damien Hirst project  NGS London Sign painting Case history

Seraina popping in gold replacements to the ‘bow’ of the flagship.

All the way from Zurich she did a great job.

Renewing and outlining the fragmented panels.
Amazing Tate Modern Damien Hirst project  NGS London Sign painting Case history

All panels finally back to life.


Facebook/Meta HO London

Amazing Tate Modern, Facebook HO London Damien Hirst project  NGS London Sign painting Case history

Working in FB London head office on a number of hand painted pieces was an interesting dip into the culture of modern corporation creative awareness.

The areas were open to school trip visits which was a nice touch and there were no men in black from my observations!!


Love Hate Social Club

https://www.lovehatesocialclub.com/
Amazing Miami Ink Tate Modern Damien Hirst project  NGS London Sign painting Case history

Talking with Huey Morgan’s wife interior designer Amanda for over 5 months on this amazing project.

We had some sexy sketches in from Ami James with some raw Chicano script and the rest was a breeze creating a distressed gild and having a ball meeting the house artists.

London Shop signs
London Shop


Amazon HO London

Amazing Tate Modern Damien Hirst project  NGS London Sign painting Case history

This panel for the Amazonians was designed and built by NGS in 2016 and features a wide range of type and font hierarchy… it’s got it all going on!

A weekend of long hours had this done with the crew and set the bar for a lot of subsequent eat vista decorative panels thereafter.


Damien Hirst Retrospective Tate Modern 2013

Amazing Tate Modern Damien Hirst project  NGS London Sign painting Case history

An epic journey and next level execution for a great team comprising of Jules Brown, Remi Rough, Eliza Mazzari and myself.

3000 km of lining up in 14 days, super sharp.

130sqm of Graphic Grid painted in 14 days for Damien Hirst


12X3 Boxing Gym

https://www.12x3gym.co.uk/
Amazing NGS London Sign painting Case history

Working with 2 world champ boxers kept me on my toes with no ducking and weaving necessary on this one!!

Amazing NGS London Sign painting Case history
Amazing NGS London Sign painting Case history
Amazing NGS London Sign painting Case history
Amazing Sign writing Case

Hailing from the famous Repton Boxing club 60s promo posters, this typeface was set up by Saatchi & Saatchi but again had the ol’ NGS tweak around a few unstable characters (type glyphs that is!) to get it to sit right.

3.8m x 17m span of type knocked up with a plank of pine and a stick of chalk in 6 hours.


Nabarro London HO

Amazing Sign writing Case

Amazing Sign writing Case

A series of 6 wall designs over 2 years made this XL suite come to life in the Nabarro eatery area.

Helmsman Dana Robinson of Neon made the journey special igniting the conversation that started up NGS Signsmiths signwriting courses and workshops.

Neon

Immeasurable thanks to all our special clients.

https://serainabaumgartner.com/ https://www.helveticamargate.com/