Dishoom Shoreditch High St – emerging case history, fantastic fun! NGS

Published by NGS SIGN WRITING on

No Ordinary Type NGS Signs

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DISHOOM CASE: 

The new Shoreditch Dishoom is really a spectacular blend of CEO Shamil’s wistful family poetry, rich, quirky on retro trend design and simply fantastic gastronomy.

And if you think that’s a mouthful wait til you see the menu… and our signwriting!

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In the heart of London this hand painted 5 window set is a stunner.

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The original vintage 1920’s Bombay font extracted by hand from the vintage cafe sign (below) and embellished into it’s new Shoreditch sign typographic context. Some of the new characters I created taking reference from the original but launching into the quirky eccentric mode for those I had to invent.

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The original inspiration shots above, redrawn below, for the window writing.

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Above:  No Spitting!! Artwork prepared by NGS for the production of full sized layouts.

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But it’s been pretty tough though!… arriving on site to hand paint the glass the dimensions supplied were all out and the windows were 25mm double glazed! That meant the drawing we would use to trace our lettering was 32mm away from the surface needed to be written on the outer sheet of plate glass… in effect we were writing on an invisible floating plain inside the shop!

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Gold Biriani Glass lettering cafes restaiurants London NGS sign

Dishoom NGS Restaurant Indian cafe Signwriting London. 002

The normal brush controls went out the window! Literally … and after serious eye-strain, double vision and a panic attack Mat and I found things gradually improving as our technique accommodated this incredibly odd and challenging work environment.

At the helm the Dishoom creative team and CEO Shamil Thakrar.

Dishoom window lettering by NGS signwriter

Dishoom NGS Restaurant Indian cafe NGS Signwriting London. copy

For all your quality brand sign enquiries talk to NGS contacts

NGS Corporate Signage
Categories: Brand CreativityChai Indiam Bombay cafe signageDISHOOMEateriesFont DesignHand painted letteringMotif designsNick Garrett SignwriterNick Garrett Traditional Sign writerNick Garrett Traditional signwriterNick Garrett Traditional SignwritersQuality SignsSignwriters Poetic Sans SerifSignwriting: Recent ProjectsTraditional sign maker Nick GarrettTraditional sign painter Nick GarrettTraditional sign writer Nick GarrettTraditional signwriter Nick GarrettUK creative industryVintageVintage signsVntage retro sign writing
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NGS SIGN WRITING

NGS are a dynamic Traditional Sign writing team making London beautiful, yet reaching the 4 corners. We have full lettering capability, a bespoke archive font collection and constantly create 'NO ORDINARY TYPE'. Enjoy these pages.

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