Adding exactly the right magic to the first impression! n’est-ce pas!
We aim to head-turn
The NGS graphic sign design is always made to look and feel accessible with fine details that wink and catch the clients’ eye. More importantly these tiny details are constantly attracting new clients you could otherwise easily miss.
We achieve this with an active mixt of colour, lighting and artworked surfaces.
In the Globe Pub Marylebone, we loaded it with lamps and iconic Vintage ‘Ghost signs’ on 2 main wall ‘imagination catchment’ areas.
Nick Garrett
Considered, and design-led interiors build client ‘talking-point’ loyalty.
Not necessarily bang! bang! head turners, but once sat down and sipping, these talkative wall designs become attractive things to lay eyes on…
At second glance the place became alive and offering the user something ranging from rather lovely, to kudos cool, somewhere ‘a bit special’ to remember and return to. The buzz spread and the place thrived overnight.
Stand-out design
Great, iconic design builds wider audience appeal, clearing new paths, expansion and fresh opportunities.
NGS SET DESIGN TRENDS AND HOT, HUANTINGLY GOOD IDEAS
Our lettering refinements always aim to gift-wrap the existing customer base, while expanding and attracting a new broader audience by introducing new ahead of trend ideas.
Understand Local Market Accuracy and Visiting market desires:
Our designs had very particularised retro Anglo-French fonts (we build them in-house), and graphic elements that were made to appeal to the local setting, and new Paris-London based clients.
In the tiniest details we created visual hooks and loyalty links.
CREATING Icons
We take elements of competitor brand ID and feed it into your font design: it’s called design pollination and it works. NGS
EMPTY, FULL.
The Globe pub, Marylebone, was a run-down desolate place just 6 weeks before this photograph was taken by the new owner. Post-refurbed by NGS, and the transformed venue immediately thrived, largely due to the smart London-Paris typeface we designed specially for this new home and a cluster of other special graphic elements.
We saw Paribas main office block opposite, and streams of staff with nowhere special to go-to… and the rest was a fab creative success.
Our Design-led lettering creates you fresh, new opportunity…
Finding a ‘graphically aware’ local target market is crucial.
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For example your ideal target audience may be attracted to similar market-point ideal… such as graphic art, tattoos, retro styling etc.
They will magnetise toward brands such as Audi, or Jaguar or Habitat, and we connect your design to their social genre and style.
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