Adding exactly the right magic to the first impression! n’est-ce pas!
Firstly ‘by design’ and Design-led:
The NGS graphic sign design is always made to look and feel accessible with fine details that wink and catch the clients’ eye. More importantly these tiny details are constantly attracting new clients you could otherwise easily miss.
We achieve this with an active mixt of colour, lighting and artworked surfaces.
In the Globe we loaded it with lamps and dotted iconic ghost signage on 2 main wall ‘gazing catchment’ areas.
Not necessarily bang bang head turners but once sat down and sipping, these talkative wall designs become attractive things to lay our eyes on… at second glance the place is alive and offering the user something ranging from rather lovely, to kudos cool, somewhere ‘a bit special’ to remember and return to.
Considered, design-led ‘talking’ interiors build client loyalty.
Good design will always get you close to your horizon. Great design builds wider ones, clearing new paths and fresh opportunities. Nick Garrett
NGS SET TRENDS AND IDEAS
So our lettering refinements always aim to maintain and gift-wrap the existing customer base, while expanding and attracting a new broader audience by introducing new ahead of trend ideas.
Understand Local Market Accuracy and Visiting market desires: Our designs have very particularised fonts (we build them in-house) and elements that are made to appeal to the local setting and new Paris-London based clients.
In the tiniest details we create visual hooks and links NGS
The Globe pub, Marylebone, was a run-down desolate place just 6 weeks before this photograph was taken by the new owner. Post-refurbed by NGS, and the transformed venue immediately thrived, largely due to the smart London-Paris typeface we designed specially for this new home and a cluster of other special graphic elements.
We saw Paribas main office block opposite, and streams of staff with nowhere special to go-to… and the rest was a fab creative success.
Finding a fresh, ‘graphic aware’ target market is crucial.
Design-led lettering creates fresh opportunity…
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For example your ideal target audience may be attracted to similar market point ideas… such as graphic art, tattoos, retro styling etc. They will magnetise toward brands such as Audi or Jaguar or Habitat.
We take elements of these companion brand’s ID and feed it into your design: it’s called design pollination.NGS
