Our Fab Trad Moderna Mix

From the Coolest New Minimals, to the Warmest Classics.

WE GOT YOU.

The Coolest Top Brands trust our 40 years of solid state design experience.

30+ Years of Magnificent Lettering. London’s best dressed Signs.

‘Rather splendid!’

Claude De Gournay.

THat’s just so fuckin cool

GoodGood Studio Wimbledon London.

Trad Twist mix NGS Soho Retro FONTS

PART 2: FONTS OF DISTINCTION

A great RANGE of contemporary retro classics to inspire.

Our ability to make the ‘Old World Delights’ come to Life! Shown on this page and across the site using our Bespoke collections of London Vintage Roman, Soho and Docklands typefaces.

Above: NGS 2025. Designing this 5m wide neon back board for new cafe ”Elsie’s” in Moab, Utah, US.

EXOTIC, DRAMATIC… OR JUST PLAIN FUN

NGS make the widest range of Pure By-Hand Brand Sign Designs

A true twist mix of lettering is what we do. Yes we can create classics for Barbour or Penhaligons, switch to Urban rustics for Le Labo and whatever else you can dream up.

We’re equally happy assisting and faithfully replicating your own design material or you need us to help create your brand ID.

The results are always strikingly beautiful, prompt and above the quality lines.

PART 3: CREATING NEW GENRES

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A new Legendary London deserving of

NO ORDINARY TYPE

“Fashions fade, style is eternal.”

Yves Saint Laurent

STYLE OUTSHINES ALL FAD: It’s easy to taste the allure of new splashes of fashionista design trends… they instantly appeal, sugar coated, transient, beautiful, and are just plain yummy eye candy, nay addictive!

We all still love genuine, crafted, High Street design.

NG

Finding all our clients a meaningful lasting future High Street edge – Nick Garrett gives it…

Today, almost instantly, uber sweetened Ai design styles become meteoric bangers, and over saturated mosh.

With Insta and Tic Tok coverage everything is ‘out of the bag’ and so ‘last years’ spam.

As a product designer for 20 years my job is to tap into new design trend: walking the floors of Paris, NY, Canton, Frankfurt, Milan and home turf UK design fairs in order to coherently barometer and table reports on new trend, and what’s happening in the industry.

It was my job coming out of very traditional training ground of a fine art degree, to become a turnkey retail trend development specialist.

To take a view of the manufacturing design field globally, we need bold statements for and from the local High Street again… specifically for manufacturers, importers and large retail groups such as Habitat, Crate and Barrel and Next – we create annual graphic ranges that out-last competition, and set new strategic trends, entirely down to the constant-flow of ideas and analogue design DNA understanding.

That’s why when you come to NGS, you get a chunk of the future, and huge slice of the opportunity from day 1.

”NGS designed our SURETECH logo and within days our business was transformed!”

Oliver Taylor CEO Suretech

Our strategic, winning edge is the extra you’ll treasure.

INSIDE OUR DESIGN PROCESS: THE BIRTH OF THE PRO ‘TREND FORECASTER’

I was one of many such specialist trend developers out in the field, and saw the rise of Indo-China Based factory design teams running amok, doing at first a pretty patchy job of low cost in-house product design.

But in just a few years these young talented creatives grew and overtook that area of design and activity. What remained was a few of us who became success makers and continued to strive for enrichment of the core materials of their own specific, product genre.

I did deep research and specialisation.

I crafted and chiselled away at my design drives, areas of deep interests, working hard perfecting the other counterpart of production and ever popular by-hand Sku delivery. Ironically I found my life’s work return to the tip of a fine, pointed sable brush.

As a masterstroke signwriter and graphic typographer I found myself drawn back to now working not so much from the screen based type faces, but to the raw facades of London. I was mixing paints in the winter cold and summer smog, alongside the new Shoreditch street artists, amid a capital breathing revival and a new creative agenda toward ‘by-hand’ and new era digital creativity alike.

“Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. ” — Iris Apfel.

Graphic design fell into categories of sharp fashion, right through the growing ranges into the historical archival alphabets, which were birthed in deep antiquity (200 BC), to mid century and the more recognisable modern day brand design era (1905 – London Underground – Frank Pick influence).

These timeless ‘influencers’ literally shaped mine and many fine lettering artists lives.

Today those lives and shapes are presented here. Reflective, gracious, and time honoured… yet always convergent, dipped in freshness of London’s future trends and styles.

Nick Garrett. NGS

PART 4: CLASSIC LONDON TYPE. Gill Sans Bold Condensed for Regent Sounds and Johnston RESTORED Type for McGlashan’s

For McGlashan’s we noted their desire for Baker St/Marylebone heritage and era mood. Our fine tuning included polishing kerning and introducing some micro characteristics found in the Baker St. station heritage Johnston signage.

We call Baker St our typographic ‘Johnston museum station’. It’s featured on our APP, adorned with original signage typography in situ in that fabulous station.

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NGS: BY HAND ACCURACY & BEAUTY

Creative Style and Typographic Design PERFECTION

Sometimes rather Plain,

always rather Beautiful: NGS always Proper Lettering.

Incised Didot and Bodoni Font, for the astounding ‘Choosing Keeping’ shop, Covent Garden, London.

and for Home. PART 5:

A DEPENDABLE MIX OF THE BEST FONTS AND IN-HOUSE aRCHIVAL LETTERING DESIGNS

French and Italian Trajan-Didot Typography flavours, mixed with our Stylish Classical London themes, and inspired vicinity Heritage Signs.

THE CLASSIC MIX MASTERS

WE ARE LONDON LETTERING aRTISTS

(with a slice of Trad-Twist mix, NGS Soho Retro and NYC Boho panned in!)

HOT VINTAGE SIGNS NOW SERVED

WITH A COOL MODERN TWIST...

Above: Interior Wall Signage | Gill Sans Light with Bold Drop Shadow | Bone white.

WHY ‘FREE FONTS’ ARE COSTING A FORTUNE

We never just take a ‘free font’ and jazz it up.. it just lacks design power and integrity.

We check all the fonts clients fwd our way. Often we suggest a ‘balance out’. Then we fix them or redcreate an original top notch NGS Font.

These are then hand-painted to the final lettering layout – always incredibly carefully spaced and stylishly scaled.

Whether a rich old school cool vintage classic sign,

or fresh, joyful minimalist,

Sign things are made differently here.