NGS Restoration Sign Writers, Nick the sign writer, London., Cafe Electric Coffee Co, wall mural, lettering NGS Sign writing, London, Chelsea, Chiswick, Putney, Dulwich, cafes, hampstead, sign painters, NGS near us .NGS, sign writing London,
SIGN CHOOSER
NGS Restoration Sign Writers, Nick the sign writer, London., Cafe Electric Coffee Co, wall mural, lettering NGS Sign writing, London, Chelsea, Chiswick, Putney, Dulwich, cafes, hampstead, sign painters, NGS near us .NGS, sign writing London,
Get Started

Discover Design-led brand Signwriting

Published by NGS SIGN WRITING on

What is a design-led brand ID?

THE DESIGN LED PULSE: Growing in popularity out of our studio. But what does it really mean to be ‘design-led’?

I guess that the great majority of people would like their company to look way better than good. For design-led businesses, however, design is not simply a decorative add on.

It is a pulse – the ‘life blood‘ of their curated product offer. Design led creates design Legacy.

There must be a consistent strategic decision about the whole, evocative, visual approach. Every micro detail has a say in the success of today’s influencer, product and service marketplace.

A trend defining heart of the product which starts and ends with a wow of lasting emotion.

Nick Garrett

ABOVE:

For this renovation project NGS design were commissioned to reset the architectural specification of Helvetica ‘Neue’, so we crafted the birth-right, ‘Hass Helvetica block-print’ typeface from the original 60s era. Analogue was very much the order of the day.

This font shown above was redrawn from the very original Fred Perry brand type, brought out of the archives – brought home to their glowing flagship store in Covent Garden, London.

The final piece includes the genuine 1960s, Haas Helvetica blueprint feel.

The original Swiss ‘Haas’ typeface was something I grew up with… in fact this was the very first bedrock typeface I was taught to draw on day one, back in 1981.

Nick Garrett

BELOW:

Nick distressing the head spinning, urban retro appeal of distressed Helvetica for the Le Labo Soho, Milan, Paris stores.

This unique iconic urban distress went on to feature on the Le Labo global roll out.

The original Swiss ‘Haas’ typeface was again an influencer on the Le Labo design deck… the unique micro detailing of the original Haas version was brough back in the design phase… and then promptly obliterated during the on site distressed gilding prosesses.

Yet it’s Haas legacy is still working on the inside, a pervading layer there…

We wanted these aunthentic, inner workings to show through, giving out an edgy NYC vernacular, a true pulsating chunk of cultural Eastside richness, that Le Labo so wanted.

Nick Garrett

THE NGS NEW CUSTOM RANGE OF FONTS CREATE LEADERSHIP VIBES AND MEMORABLE APPEAL.

Design led brand signwriting

IMPECABLE DESIGN PRODUCTS CREATE AN INSTANT RESPONSE

Design led brand signwriting gives your design mark the primary position in the client seller’s value creation process. It must be designed to hit the right spot in a definitive, resonant memorable way.

The project must prioritise all areas of street to domain viewability and generate a genuine engagement experience via clear design heirachy. Visual appeal consideration is the absolute in order to increase brand value and walk-in appeal to the hight street and domain based end user… more

  • London Roman Lettering: Traditional Signs of NGS London
    by NGS SIGN WRITING
    Faithfully restored and perfectly replicated Classical London Roman Lettering Nodding to the work of late Signmaster Richard Apps, Condensed Roman ‘NGS Cornelissen Typeface/Font’, Capitals by NGS. Order your Romans here zz PAINTERS OF THE FINEST Read more…
  • London traditional sign writer, NICK GARRETT, Sign writing specialist. Gold leaf, Hand painted, shop signs.
    NGS Shop Signs, Retro Vintage Roman Styles
    by NGS SIGN WRITING
  • London traditional sign writer, NICK GARRETT, Sign writing specialist. Gold leaf, Hand painted, shop signs.
    Mid Century Type Specialist NGS London
    by NGS SIGN WRITING
    NGS Soho Mid Century Lettering Style – Breaking the mould NGS Soho Mid-Century Lettering NGS Soho Mid-Century lettering is shaped very much by post-war Britain, a tough period of recovery rebuilding, renewed hope, and a Read more…
  • White gold glass gilding by NGS London
    The next New Black is?? White… White gold
    by NGS SIGN WRITING
    The Next New Black? White… White Gold NGS colour mastery. ABOUT THE BEAUTIFUL COLOUR BLACK New Black is?? White… White gold, White Platinum glass gilding by NGS London Meeting Piers Westenholtz in 1985 was an Read more…
  • Most popular Hand Painted Sign writing. Hand Painted Signs by Nick and Seraina, Sign writing by Nick & Seraina. Baumgartner We understand how important good signage is to your brand and strive to give you an edge and clear, beautiful identity.. Nick and Seraina lettering | NGS Font Creators, Sign Designer and the world's finest Sign Writers. At NGS the creative flexibility of our custom typographical work has become an absolute, catapulting us into new opportunities as trend leading Lettering Artists, From the mid-eighties onwards, typographic design embraced digital tools in earnest, moving on with a big step again technologically and losing in the factory floor culture, the raw smell of ink, clatter of cast iron and steel, and acquired the senses bereft of manual, blue collar contact with the birth of DTP - Desk-Top-Publishing. Transformers of Classical Type and and Modern era Tags Today we have today an industry standard creative sign design studio that projects a talent and capability to design for corporates and retail legends. Our new-school approaches compliment our Heritage London reverse glass gilding reputation. We now include full font creation lab aiding our powerful graphic design work, sitting alongside everything we do that drips with paint. NGS Font development Font designer NGS Illustrations, Murals Sign writing Gilding, #footnote#handmadeletters NGS Fonts Originators of Type and Tags NGS Font development
    The Next New Black is?
    by NGS SIGN WRITING
    The Next New Black? Old School NGS colour mastery. Meeting Piers Westenholtz in 1985 was an instatly fascinating experience. He wanted me to restore an ebonised painted chase lounge sofa frame. ”Here’s the recipe for Read more…
Categories: Honours board signwriting NGSLondon signwriterShoreditch sign writersTypeface designuncategory

NGS SIGN WRITING

NGS are a dynamic Traditional Sign writing team making London beautiful, yet reaching the 4 corners. We have full lettering capability, a bespoke archive font collection and constantly create 'NO ORDINARY TYPE'. Enjoy these pages.

Related Posts

London Roman Lettering: Traditional Signs of NGS London

Faithfully restored and perfectly replicated Classical London Roman Lettering Nodding to the work of late Signmaster Richard Apps, Condensed Roman ‘NGS Cornelissen Typeface/Font’, Capitals by NGS. Order your Romans here zz PAINTERS OF THE FINEST Read more…

London traditional sign writer, NICK GARRETT, Sign writing specialist. Gold leaf, Hand painted, shop signs.

NGS Shop Signs, Retro Vintage Roman Styles

London traditional sign writer, NICK GARRETT, Sign writing specialist. Gold leaf, Hand painted, shop signs.

Mid Century Type Specialist NGS London

NGS Soho Mid Century Lettering Style – Breaking the mould NGS Soho Mid-Century Lettering NGS Soho Mid-Century lettering is shaped very much by post-war Britain, a tough period of recovery rebuilding, renewed hope, and a Read more…

Contact Us

You can now order your new NGS sign here.

Chat With Us:

SIGN CHOOSER

SIGN CHOOSER