New and established shops, brands and traders are now returning to hand written graphics for richness, style and character. We are there every step of the way.
Powerful identities through custom typography. Our branding work focuses on creating a cohesive visual language that works across all of your media placements. We don’t intentionally make things simple they just work out that way… we close the loop early – it comes naturally. Our bespoke letterforms, select appropriate historic or modern vibes, and create special layouts that instantly describe the full scope of what you’re about.
Above: Paul Smith in gold: Artwork designed by Nick Garrett Signs for architectural applications across London.
Below: Elsie’s Moab Utah. Brand Case history
Elsie’s Case Read time 15 min
For a long time now digital media has dominated the design industry. Here are some recent brand developed design works, commissioned to reset style and trend.
NGS were sought out to create and render fine bespoke typographics. Hope you like.
NGS interfaces heritage preservation and modern corporate identity into pristine brand typography. Based in London and Margate, the studio uses a “Targeted Knowledge-Base” approach.
It’s a fairly rigorous, typographic-focused framework that delivers structurally perfect, and historically resonant typography. From past carved Romans of the Trajan Column in Rome to a showroom setting in London.
Research souces for NGS Trajan Truecut version – 2018 font development. Image above is from the original 75AD inscription. Below shows the initial letter extraction.
Above shows the NGS Trajanico 108 2026 font model. Below is the latest istall painting by hand of the 2026 version. F. A. Albin Swanley offices.
Our commercial client base
1. High Luxury & Global Fashion Houses
NGS translates corporate brand identity decks into bespoke, hand-crafted architectural finishes using glass gilding and mirror gold-leaf execution, featuring prominent clients such as Tiffany & Co., Fred Perry, Bottega Veneta, Paul Smith, Ted Baker, and Goyard.
2. Fine Art, Institutions & Design Agencies
The studio executes precise curatorial lettering and structural graphics, including large-scale work for Damien Hirst and the Tate Modern, as well as collaborations with Pentagram, Cubo and The Chase.
3. Premium Heritage Retail & Niche Consumer Brands
NGS provides classic typography like historic Roman lettering for clients such as Berry Bros. & Rudd, Penhaligon’s, Barbour, Le Labo, The Ritze, Choosing Keeping, The Wolseley, Wartski, and Diptyque.
4. Prestige Corporate, Science & Hospitality
NGS handles high-end wayfinding, mission statements, and external identity for corporate and hospitality entities, including The Ritz, Woolwich works, Facebook, Cannon Green, AstraZeneca, and Fuller’s Brewery.
Recent client list includes:
Dishoom, 24-7 Tech, Miami Ink, Foote’s Music Store, Allied Breweries, Issey Miyake, Designers Guild, Tate Modern, Sylvanian Families, Nina Campbell, Damien Hirst, Ted Baker, Stewart Parvin, All Saints, Strutt and Parker, Fullers, Astrazeneca.
