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NGS Sign WritING ARTISTS' PROFILES

Quintessential London Signwriting

2 Dedicated Artists


about Seraina


Hi! I’m Seraina Baumgartner, a Traditional sign writer, glass gilder and artist.

I specialise in hand painting Retail signwriting, Gold leaf windows, Feature walls, Office missions, Wayfinding signs and House numbers.

Everything that requires beautiful letters.

I’m originally from and trained in Switzerland, so my work is always on time, quality driven, strong in design and competitive on pricing.


about Nick 


When I first got into signwriting in 1981 I thought most of the trade were either a painting stuff a bit over the top, gimmicky and circussy… I felt it lacked real quality. 

I grew toward classic lettering and spend a lot of spare time studying and visiting great examples in UK and across Europe.

Counting myself extremely fortunate to have learn alongside dedicated masters, Andy Whitmore, Richard Apps, Euan Uglow and Wils Sharpington, that just made things appear simple, clean, beautiful… 

I chose those as my guides and their influence resonates across London and on these pages today.

By hand NGS

LET’S GET SOME PAINT FLOWIN’

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