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Famous London signwriters. Empathic Architecture – Sensitive lettering NGS

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We paint London’s best and most sought after chic, Simple Sans Serif, Soho style signs.

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About

Minimalism

It came after 1945.
A reply to expressionism.
A reply to modernism.

Responding to conflict.


It looked forward—toward post-minimal, toward what was possible and next.

Remove excess.
Object and dialogue.
Curating viewer engagement with clarity.

Bared.

Calm.

Peace.

Judd. Martin. Flavin. Andre. Morris. Truitt. Stella.
Forms pared to essence.

Via sound

space, cyclical, slow of change.
Young. Riley. Reich. Glass. Eastman. Adams.
A pulse, a drift, a clarity.

The word spread further—
Beckett’s silence, Bresson’s frames, Carver’s sentences, Chapman’s cars.
Minimal. Essential. Bare. Mindful.

In New York, the 1960s:
Hard edge. Line. Simple form. Flat surface.
Kelly, Ryman, Stella again.
Judd, Flavin, Caro in steel, light, concrete.
Raw matter, clean geometry.

Influence crossed oceans:
Bauhaus, Constructivism, De Stijl.


Abstraction made radical, imported, absorbed.
Gestures cast away.
Only presence remained.

Aspiration.

Minimalism rejected ornament and drama.
No metaphor.
No narrative.
The work is itself.
The encounter.

The immediate.

Galleries of Manhattan carried it forward.
Castelli. Pace. Green Gallery.
Light boxes. Steel boxes. Pure form.

Minimalism
A silence that speaks
of fruitful emptiness.

NGS Lundun Sign written letters... with a London accent - Pure Gold Leaf lettering in London by NGS
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CHIC SHOP

SIGNS

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BOHO

NUMBERS

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