
BELLE OF THE BALL IN OUR
GLORIOUS GOLD

Gold is Gold
The Wolseley City


THE UTTERLY INCREDIBLE REGENT SOUNDS

ORIGINALITY: ONLY THE BEST GET COPIED
Fender and Gretch guitars are the order of the day at Regent Sounds London Store.
Regent Sound Studio in London was founded as a recording studio used by Pink Floyd, Hendrix and the Stones. Today rather than creating rock legends, they serve up only the best genuine guitars to the world… for the new ones.
They sell only Fender originals… no copies… no fakes… no impersonators. Just the real deal. But get this – not surprisingly Fender are the most copied ‘lawsuit’ guitar in the world. Some of the earliest copies were so good that Fender brought those factories under their wing.
There’s never going to be a better designed guitar in the world than a Fender Stratocaster…
Eric Clapton
Same thing goes with showing and preserving the integrity of our lettering.
Never a better letter coming off the brush n ladder than ours. They may, like Fender originals, cost a little more… but the difference is the world.
DE GOURNAY: HAND CRAFTED WALL PAPERS


A MAN DEDICATED TO RECOVERING ORIGINAL CREATIVE ARTS
I was enjoying the sun outside lettering the wonderous De Gournay showrooms in Fulham in summer of 2025 and a very polished gentleman stood alongside, out of the blue, quite close and commented…
‘So what’s going on here?’
‘I’m gilding these letters’
‘How delightful!’
It was the owner Claud Cecil Gurney.
About Claud Cecil Gurney
- British decorative artist and designer
- Founded de Gournay in 1984
- The company is named after Jean-François de Gournay, an 18th-century French art dealer — not after Claud himself
- Claud was deeply influenced by:
- Chinese export wallpapers
- Chinoiserie
- Hand-painted European decorative traditions
Claud established de Gournay to revive the dying art of hand-painted wallpaper, at a time when almost everything creative seemed to lost to the ewwave of printed or mass-produced copies.

GOLD LEAF SIGNS FOR EVERY CORNER OF LONDON
From Fred Perry, to the Denmark St studios of Rolling Stones and Hendrix.
There are No Better Letters than NGS Originals.


THE LEGENDS WE DRESS IN GOLD.

We only use the finest Leaf – Italian 24 carat Double Weight Gold.
Artistic ‘Antiqua Roman’ lettering aglow at
T. Goode & Co Ltd.
Piccadilly, London.


SPECIAL CLIENTS DESERVE
SPECIAL GIFTS

GIFTS, COLLECTOR AND HEIRLOOM SIGNS

Sotheby’s Auction House, Bond Street, London.
Xmas 2021 seasonal message window display panel
– thank you Footprint Scenery.

Resoring the windows of the famed Berry Bros.
Always lots going on with NGS – London’s best dressed sign writing.

PREPARING FOR
YOUR NEXT
PROJECT? LET’S QUOTE YOU TODAY

The Making of the Athenaeum Hotel Bar Rose Gold decals

… WE BELIEVE IN ALWAYS CREATING CLARITY FROM OUR IDEATION TO FINISHING STROKES.
Nick Garrett
Our clear visuals will guide you, aiming to show a beautiful, faithfull render of the final NGS product.
Client visual

THE GUARANTEE OF SATISFACTION
The final version is selected by the client.
SIGNING OFF BY PERFECTING SCALE
Mock-ups & Visuals are finally set to scale and perfect proportion.
Helping overcome those design flutters.

And the afterglow…
The real thing glowing in ‘Italian Rose Gold’.
The new gilded signage happily in situ at the Athenaeum Hotel, Mayfair London.
Dipped in NGS Champagne gold.

EXQUISITE TYPOGRAPHIC DESIGN
& SIGN DETAILING.
St. JAMES’S TO STREATHAM.
CASE 2: BERRY BROS & RUDD
PALL MALL, ST. JAMES’S.

BERRY BROS. & RUDD: RECREATING THEIR GILDED LETTERING
A much adored prestige restoration
for Berry Brothers
of St. James’s.

HERITAGE LONDON TIMELES DESIGN
For this reinstatement series, we sensitively traced the original lettering from the 18th century shop.
Then applied the Gold leaf by eye and by hand.
For the new store, just around the notable corner, in Pall Mall.

CASE: PENHALIGON
Working with designer Christopher Jenner
A REGENT STREET
SHOWCASE


Call us today for a chat on 07960113799
Flagship Pure Gold Shop Signs – London Signwriting Page.


Thanks to Dave Smith, Tobias Newbigin, Signwriting Jack, Perry Signs, Insegne di pinto a mano Milano and Joh Pope signs

