Soho – Sign Writing on the wall
YOU CHOOSE.
TOBACCO WHARF D1-2 OR DOCKERS GHOST D4-5?
GOLDFINGER’S BALFRON TOWERS, POPLAR
THE OLD BLUE LAST
TASTE THE PRIDE
From Urban Minimals, to Soho Classics.
CORE TYPE URBAN BOLD FONTS
SOHO TO SHOREDITCH
Our solid state Sans Serifs and pure design experience.
LONDON SANS SERIFS
London’s best Boots ‘n Braces signs.
THat’s just so fuckinG cool12X3 Boxing Gym London, No Guts No Glory.
Trad Twist Soho Retro FONTS
PART 2: FONTS OF DISTINCTION
A great RANGE of contemporary retro classics to inspire.
Our ability to make the ‘Old World Delights’ come to Life! Shown on this page and across the site using our Bespoke collections of London Vintage Roman, Soho and Docklands typefaces.
Today’s Branding Brushers
Above: Covent Garden cool type treats
The widest range of Pure By-Hand Brand Sign Designs
A true twist mix of lettering is what we do. Yes we can create classics for Barbour or Penhaligons, switch to Urban rustics for Le Labo and whatever else you can dream up.
We’re equally happy assisting and faithfully replicating your own design material or you need us to help create your brand ID.
The results are always strikingly beautiful, prompt and above the quality lines.
PART 3: CREATING NEW GENRES
Murano’s Covent Garden Stencilled Roman.
Engineering type ingenuity.
A new Legendary London deserving of
“Fashions fade, style is eternal.”
Yves Saint Laurent
STYLE OUTSHINES ALL FAD: It’s easy to taste the allure of new splashes of fashionista design trends… they instantly appeal, sugar coated, transient, beautiful, and are just plain yummy eye candy, nay addictive!
We all still love genuine, crafted, High Street design.
NG
Finding all our clients a meaningful lasting future High Street edge – Seraina gives it…
Today, almost instantly, uber sweetened Ai design styles become meteoric bangers, and over saturated mosh.
With Insta and Tic Tok coverage everything is ‘out of the bag’ and so ‘last years’ spam.
Our strategic, winning edge is the extra you’ll treasure.
Need some ideas on pricing and availability? Hit the Whatsapp link >>
LEADENHALL MARKET STYLES: INSIDE OUR DESIGN PROCESS:
I crafted and chiselled away at my design drives, areas of deep interests, working hard perfecting the other counterpart of production and ever popular by-hand Sku delivery. Ironically I found my life’s work return to the tip of a fine, pointed sable brush.
As a masterstroke signwriter and graphic typographer I found myself drawn back to now working not so much from the screen based type faces, but to the raw facades of London. I was mixing paints in the winter cold and summer smog, alongside the new Shoreditch street artists, amid a capital breathing revival and a new creative agenda toward ‘by-hand’ and new era digital creativity alike.
“Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. ” — Iris Apfel.
Graphic design fell into categories of sharp fashion, right through the growing ranges into the historical archival alphabets, which were birthed in deep antiquity (200 BC), to mid century and the more recognisable modern day brand design era (1905 – London Underground – Frank Pick influence).
These timeless ‘influencers’ literally shaped mine and many fine lettering artists lives.
Today those ordinary lives and extraordinary shapes are presented here. Reflective, gracious, and time honoured… yet always convergent, dipped in freshness of London’s future trends and styles.
NGS SIGNS. Soho Bold urban Sans Serif Sign writers
PART 4: CLASSIC LONDON TYPE. Gill Sans Bold Condensed for Regent Sounds and Johnston RESTORED Type for McGlashan’s
For McGlashan’s we noted their desire for Baker St/Marylebone heritage and era mood. Our fine tuning included polishing kerning and introducing some micro characteristics found in the Baker St. station heritage Johnston signage.
We call Baker St our typographic ‘Johnston museum station’. It’s featured on our APP, adorned with original signage typography in situ in that fabulous station.
NGS Copperplate in Red & Gold
NGS bouncy boot sale in Red & Gold
